Store display counter



y 1946- R. H. mess 2,400,332 Y STORE DISPLAY COUNTER v Filed April 3; 1944 2 Sheets-Sheet l INVENTOR Rushfiffress NEYS - BY we? ATTOR R. H. KRESS STORE DISPLAY COUNTER 2 Sheets-Sheet 2 Filed April 3 1944 mToRm-ws INVENTOR Raahflffress BY Patented May 21, 1946 2,400,832 I STORE DISPLAY COUNTER Rush H. Kress, Nev York,

Kress and poration of Company, N New York N. Y., assignor to S. H. ew York,

N. Y., a cor- Application April 3, 1944, Serial No. 529,353

1 Claim. (Cl. 312118) The present invention relates to store counter displays, more especially for small articles of merchandise, such as cosmetics, notions, costume jewelry, candy, cake, stationery, hardware and any of a wide variety of other small articles of merchandise.

It is among the objects of the invention to provide a store display counter by which a maximum chandise display supporting panel exposed at the front and rising above the merchandise on the platform, the back of said rack having storage and dispensing bins therein for extra mer-.

chandise concealed from the customer standing in front of the counter.

In the accompanying drawings, in which are shown one or more Of various possible embodiments of the several features of the invention,

Fig. 1 is a rear elevation of the display and storage rack with parts broken away,

Fig. 2 is a view in transverse cross-section taken on line 22 of Fig. 1.

Fig. 3 is a fragmentary perspective viewed laterally from the front of the unit shown in Fig.2.

4 is a p ay.

Fig. 5 is a transverse sectional view taken on line 5-5 of Fig. 4, and

Fig. 6 is a fragmentary perspective view of the unit shown in Figs. 4 and 5.

According to the present invention, a separate unit is provided which constitutes a combined display and storage or dispensing rack. Preferably, said rack comprises a floor extending the entire length of the counter, and extending over plan view of the auxiliary top disthe entire width of the counter to the rear of the horizontal display (not shown). Rising from said floor 20 are end walls 2| in face to face contact with and risingwell above the Walls l5 and I6. End walls 2| are notched as at 22 to accommodate the rear standards I2 and to facilitate positioning of the rack.

The rack has merchandise display facilities along the entire front thereof. For that purpose a display panel 23 extending the length of the rack is desirably accommodated at its ends in positioning grooves 24 in the end Walls 2|, its lower edge resting upon floor 20. Said panel may have a face covering 25 of suitable fabric upon which may be afiixed by stitching, adhesive, tacking or in any other suitable manner, individual articles 26 of the merchandise to bedisplayed. Preferably a bar 23 extends horizontally along the upper edge of panel 23, and serves as a finger hold for convenient removal of the panel for changing the display thereon.

Desirably, the merchandise on the display panel 23 is covered by a glass plate 21, accommodated in corresponding grooves 28 in the end walls 2|, resting upon the floor 20 and extending parallel to the display panel 23, as shown.

The rack also includes storage and dispensing compartments, preferably a set of bins B, some of which have inclined walls 29 connected by floors 30 and afiixed to wall 3| against the rear of the display panel 23. One set of the bins has upright walls 32 and 33 opening to the rear of the lowermost oblique wall 29. The bins are preferably a unitary assembly with floor 20 and wall 3|. The lateral walls 34 of the bins are arranged to be selectively and removably mounted in any of a series of grooves :35, so that the compartments may be made up according to the size of the articles of merchandise to be accommodated therein.

The rack also has a top shelf 36 which extends the entire length thereof, overhanging the front of the glass cover 21, and extending rearward to close the display compartment between panel 23 and glass cover 21, and with its rear rim 36' flush with the front rim of the bin structure B. Shelf 36 is preferably equipped with dowel holes 31 near the ends thereof, so that it may be removably afi'ixed in place by dowel pins 38 rising from the upper edges of the respective end walls 2|.

An auxiliary display A is desirably mounted upon shelf 36. That auxiliary display comprises a rectangular support base 40, a face plate 4| of plywood, plastic or cardboard parallel thereto,

having apertures, notches, or both, for positionbe accommodated in such bins and thereby rening the merchandise, and a spacer 42 interposed dered immediately accessible in the rack behind between the base and the face plate, the three the display panel, so that bending or stretching element being secured together as, for instance, on the part of the sales person i avoided in by cementing into a unitary structure. In the 6 reaching for the article. Expedition of service construction shown, the intervening spacer plate thus results. In rush hours, sales may thus be 42 has lateral molding 43 for ornamentation and comfortably and speedily consummated, and the the face plate has lateral notches M for accomamount of sales is greatly enhanced without inmodating, for instance, the mouths 4B of powcrease in overhead for service in efiecting of such der jars 45, the necks of which extend under said 10 sales.

notches. The face plate also has rectangular As many changes could be made in the above holes 41 for accommodating upstanding flat construction and many app ent y widely cylindrical powder boxes 48. Of course, the ferent embodiments of this invention could be notches or slots would be made of size or shape made Without p ng from the S p 0 the to be fitted by the merchandise to be displayed claims, it is intended that all matter contained thereat. in the above description or shown in the accom- It will be understood, that the invention lends panyi s drawings shall be interpreted as illusitself readily for display of cosmetics, notions, trative and not in alimitin ens costume jewelry, candy, cake, stationary, hard- Having s described y invention, What I ware, or any of the wid variety of ll rt l claim as new and desire to secure by Letters Patof merchandise sold in chain, stores, department ent of the United States is:

stores or other retail establishments. all article of manufacture, a c ed It will be understood that the compartments disp y nd storage rack comprising a floor, a n th platfgrm would be made up. in each i rear wall and end walls rising therefrom, a merstance, to accommodate the particular size and h e-mm tins d splay panel removably p shape of merchandise to be marketed, ancl that sltioned between said end walls a transparent the upstanding display compartment could he cover in front of said panel and parallel thereto, subdivided, if desired, for most effective display and storage and dispensing bins between the of the particular merchandise to be disposed display panel and the rear wall, said bins comtherein. prising walls extending longitudinally of the According to the present invention, the atrack and obliquely rearward and upward from tractivenes of the display is greatly enhanced t region of a p y p the uppermost by the positioning of the added merchandise upon of said longitudinal walls extending to substanthe upstanding display panel, as contrasted with tially the level of the top of the display panel, and the display on ordinary counters, upon which a cover shelf extending the length of said rack,

all of the merchandise is substantially at commounted at its ends upon said end walls and atmon level. The added sales appeal is effected tached thereto, the width of said shelf extendnot only without sacrifice, but with increase of ing from a line in front of and parallel with said effective display space, and there is the added, transparent cover to the upper edge of the upadvantage of the storage and dispensing bins permost of said longitudinal walls.

at the rear. Articles of different color or size for which there is no room in the display, may RUSH H. KRESS. 

